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UPDATE: In 2013, when this website name "NUBU" was picked, the creator was less aware of cultural appropriation. In the spirit of growth, as NUBU was going to be changed yet left as a reference for growth within the website's developer. This website is and will always be dedicated to and Anti-Racist Narratives, collaborating with Black Bodies, and dedicated to FUBU's mantra- "to defy the odds and create a line of sportswear made by the people who wore it- for us, by us"